MESQUITE, TX (Aug. 26, 2008) - Fritz Industries, Inc. has released a major update to their Fritz Specialty division website, www.fritzspecialty.com. Among the noteworthy changes include a shopping cart system, expanded pricing information, and updated product descriptions. The Fritz Specialty division incorporates industrial manufacturing and processing capabilities to produce a wide-range of liquid and solid chemicals. Fritz Specialty is also engaged in research and development for a variety of markets, and imports various commodities.

“We’re new to the internet marketplace,” says Kevin Senkevech, Vice President of Marketing at Fritz Industries, “After a few short tests, customers found it convenient to interface with our company through one of our websites where they have access to most of the information they need to make decisions. From there, they can take the next step – call us, or submit an order online.” The Fritz Specialty website is among the collection of sites owned by Fritz Industries to undergo major updates. Last month, Fritz Pet (a department of the Fritz Specialty division) revamped their online store, www.fritzpet.com.

“These recent web changes have been exciting for us, because it introduces a level of automation that saves us time,” says Senkevech.

The updated Fritz Specialty website was produced by Fritz Industries’ Creative Services department.

Visit: www.fritzspecialty.com
Questions: ksenkevech@fritzind.com